Festival Grant Program Fall 2024

The ACGG Festival Grant supports a one-to-three-day social event that brings people together, centered around celebrating and honoring the culture and people of the community. The Festival must offer a unique and vibrant experience highlighting the artistic community and enjoying artistic expression, music, food, and traditions. 

Applicant Eligibility:

Applicant may be a Guilford County Non-Profit 501c3, LLC, B Corp, C Corp. Priority will be given to Arts Non-Profits and Festivals that support and promote the arts. 

Applicants must demonstrate experience in planning and execution of a one-to-three-day festival event. Festival experience must have a consistent track record of three consecutive years. 

Festival must take place in Guilford County and benefit residents, encourage visitors, and enhance the local artistic culture and vitality. Guilford County-Gibsonville, High Point, Jamestown, Oak Ridge, Pleasant Garden, Sedalia, Stokesdale, Summerfield, Whitsett and Greensboro. 

Fall Festival Dates: September 1, 2024, and January 31, 2025

Frequency of Requests: The program will not consider more than one funding request from the same organization in a single fiscal year.

Excluded from funding: fundraising events, sporting or athletic events, church, religious organizations, government agencies or offices, businesses or private clubs that exclude minors as patrons, and residential projects. Additionally, events used for political purposes, demonstrations, marches, rallies, or protests, as well as trade shows, trade fairs, business conferences, workshops, employee training, professional development activities, and events involving scholarships, prizes, cash awards, additions to endowment funds, deficit or debt reduction, lobbying, building construction or renovation, equipment or real property purchases, hospitality, and re-granting.

Award Amount

The Festival Grant Program offers awards ranging from $500 to $2,000, ensuring that the financial support complements the event's budget without exceeding 50% of the total projected expenses. 

The Arts Council of Greater Greensboro Primary Goals 

Community engagement, building cultural awareness through artistic measures, with a focus on sustainability of the arts in Guilford County. Encourage economic and social development while providing safe community centric programming. 

Proposed use of funding:

Marketing your festival to the public, hiring artists, and securing necessary permits and fees for a safe festival. 

Evaluation Criteria

Applications are meticulously evaluated by community panelist based on several criteria to ensure that the selected festivals align with the grant criteria. 

· Organization and Festival Information: Organization is clearly established and has a proven track record of producing festivals and working with the community.  (10 Points)

· Audience Fit and Community Support- Has the ability to reach a broad audience and encourages participation and growth. (15 Points)

· Festival Objective: Festival uniquely celebrates Guilford County’s cultural Identity and aligns with the goals of The Arts Council of Greater Greensboro. (15 Points)

· Programming Operations and Logistics: Planning outlines are well established and comprehensive to support a successful festival. (10 Points)

· Viability of Execution: The planning supports a festival that can be easily executed and shows thoughtful consideration for safety and community. (15 Points)

· Marketing Power: Strong marketing plan utilizing promotional partners, website presence, social media campaigns and the potential for increased media coverage and public attention.  (15 Points)

· Funding Sources and Financial Information: Support from additional funding sources, including ticket sales, sponsorships, grants, and organizational contributions. The proper use of grant funds and demonstrated support from the local community, local businesses, and public-sector partners. (10 Points)

· Sustainability of Event; The ability for the festival event to be repeated on an annual basis and the ability to expand through awareness and attract and engage new audience. (10 Points)

 Applicants can receive up to 100 points. Funding will be based on a scale to score basis. Scores of 60 points or below will not qualify for funding. 

The ACGG Festival Partnerships

• Downtown Greensboro Parks
• NC Association of Festivals and Events
• High Point Arts Council
• High Point University  

 Funding for the Festival Grant program is a partnership with North Carolina Arts Council and Guilford County